The role of endorsers in bringing defunct brands back to life: theory and evidence | Emerald Insight
![Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/b203a55a-8852-4676-ac96-33def0c327a1/mar20679-fig-0002-m.jpg)
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
![The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework - ScienceDirect The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework - ScienceDirect](https://ars.els-cdn.com/content/image/1-s2.0-S0148296321005816-gr1.jpg)
The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework - ScienceDirect
![Second‐hand clothing consumption: A generational cohort analysis of the Chinese market - Liang - 2018 - International Journal of Consumer Studies - Wiley Online Library Second‐hand clothing consumption: A generational cohort analysis of the Chinese market - Liang - 2018 - International Journal of Consumer Studies - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/4041cd8c-0ffd-4a1d-8876-49347f16c2f9/ijcs12393-fig-0003-m.jpg)
Second‐hand clothing consumption: A generational cohort analysis of the Chinese market - Liang - 2018 - International Journal of Consumer Studies - Wiley Online Library
Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
![PDF] Difference Between Japanese and French Tastes in Women's T-shirts for Sportswear | Semantic Scholar PDF] Difference Between Japanese and French Tastes in Women's T-shirts for Sportswear | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/73a8a29a97f44b165bb7da1434c27c2dc97075e7/5-Figure2-1.png)
PDF] Difference Between Japanese and French Tastes in Women's T-shirts for Sportswear | Semantic Scholar
![Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/3ab1db1c-e40d-4a52-a058-ce42d7d843ee/mar.2014.31.issue-2.cover.jpg)
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
![PDF] Difference Between Japanese and French Tastes in Women's T-shirts for Sportswear | Semantic Scholar PDF] Difference Between Japanese and French Tastes in Women's T-shirts for Sportswear | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/73a8a29a97f44b165bb7da1434c27c2dc97075e7/5-Figure3-1.png)
PDF] Difference Between Japanese and French Tastes in Women's T-shirts for Sportswear | Semantic Scholar
![Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect](https://ars.els-cdn.com/content/image/1-s2.0-S0148296321009334-gr2.jpg)
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect
![Gender effects on consumers' symbolic and hedonic preferences and actual clothing consumption in the Czech Republic - Millan - 2018 - International Journal of Consumer Studies - Wiley Online Library Gender effects on consumers' symbolic and hedonic preferences and actual clothing consumption in the Czech Republic - Millan - 2018 - International Journal of Consumer Studies - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/07648d32-532f-4ac6-8ecb-76957b12a1db/ijcs12447-fig-0001-m.jpg)
Gender effects on consumers' symbolic and hedonic preferences and actual clothing consumption in the Czech Republic - Millan - 2018 - International Journal of Consumer Studies - Wiley Online Library
![The choice between uniqueness and conformity in mass customization - Zaggl - 2019 - R&D Management - Wiley Online Library The choice between uniqueness and conformity in mass customization - Zaggl - 2019 - R&D Management - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/43010aa2-472a-4c7a-9764-4790ef26489a/radm12327-fig-0001-m.jpg)